Marketing of green technologies and products: current challenges and opportunities for technology firms

Henri Simula, Tuula Lehtimäki, Jari Salo, Pekka Malinen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationIAMOT 2009, The 18th International Conference on Management of Technology, Orlando, Florida, USA, April 5-9, 2009
    Publication statusPublished - 2009
    MoE publication typeA4 Article in a conference publication

    Cite this