Marketing Mix Discussion - Is the Mix Misleading Us or are We Misreading the Mix?Comment on: The Marketing Mix revisited: Towards the 21st Century Marketing by E.Constantinides

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)439-450
JournalJournal of Marketing Management
Volume22
Issue number3-4
Publication statusPublished - 2006
MoE publication typeA1 Journal article-refereed

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