Marketing mix and customer equity of SPA brands: Cross-cultural perspectives

Han Lee Chang, Eunju Ko, Henrikki Tikkanen, Michel Tuan Tuan Cao, Gaetano Aiello, Raffaele Donvito, Sascha Raithel

Research output: Contribution to journalArticleScientificpeer-review

30 Citations (Scopus)
Original languageEnglish
Pages (from-to)2155-2163
JournalJournal of Business Research
Issue number10
Publication statusPublished - 2014
MoE publication typeA1 Journal article-refereed

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