Marketing investments of growth firms

Miikka Tölö, Jaakko Aspara

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012
Publisher	American Marketing Association
Publication status	Published - 2012
MoE publication type	A4 Conference publication

Cite this

@inproceedings{2d9702863a784eb984965d5ddcacde25,

title = "Marketing investments of growth firms",

author = "Miikka T{\"o}l{\"o} and Jaakko Aspara",

year = "2012",

language = "English",

booktitle = "American Marketing Association Winter Marketing Educators' Conference, St. Petersburg, FL, USA, February 17-19, 2012",

publisher = "American Marketing Association",

address = "United States",

}