| Original language | English |
|---|---|
| Title of host publication | IMP 13th Conference, Lyon, France, 1997 |
| Editors | Florence Mazet, Robert Salle, Jean-P. Valla |
| Publisher | Industrial Marketing and Purchasing Group (IMP) |
| Publication status | Published - 1997 |
| MoE publication type | A4 Conference publication |
Marketing High Technology
A. Rajala, K. Möller
Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review