Marketing Capability of Market Oriented Organizations

Matti Tuominen, K. Möller, M. Anttila

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationEMAC European Marketing Academy 28th Annual Conference, Berlin, Germany, 11-14 May, 1999
    EditorsL. Hildenbrandt, D. Annacker, D. Klapper
    PublisherEuropean Marketing Academy (EMAC)
    Publication statusPublished - 1999
    MoE publication typeA4 Article in a conference publication

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