Marketing Capability and Market Orientation in Strategy Interface.A Conceptual Analysis

Research output: Working paper › Professional

Original language	English
Place of Publication	Helsinki
Pages	164
Publication status	Published - 1997
MoE publication type	D4 Published development or research report or study

Name	HSEBA Research reports
Publisher	Helsingin kauppakorkeakoulu
No.	B-1

Cite this

@techreport{2d27c97647e1460facccebb51fd5a1ba,

title = "Marketing Capability and Market Orientation in Strategy Interface.A Conceptual Analysis",

author = "Matti Tuominen",

year = "1997",

language = "English",

series = "HSEBA Research reports",

publisher = "Helsingin kauppakorkeakoulu",

number = "B-1",

pages = "164",

type = "WorkingPaper",

institution = "Helsingin kauppakorkeakoulu",

}