Marketing capability

Matti Tuominen, K. Möller, A. Rajala

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Original languageEnglish
    Title of host publicationEMAC European Marketing Academy 26th Annual Conference, Warwick, UK, May 18-20, 1997
    EditorsArnott et al.
    PublisherEuropean Marketing Academy (EMAC)
    Publication statusPublished - 1997
    MoE publication typeA4 Conference publication

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