Original language | English |
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Title of host publication | EMAC European Marketing Academy 26th Annual Conference, Warwick, UK, May 18-20, 1997 |
Editors | Arnott et al. |
Publisher | European Marketing Academy (EMAC) |
Publication status | Published - 1997 |
MoE publication type | A4 Conference publication |
Marketing capability
Matti Tuominen, K. Möller, A. Rajala
Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review