Marketing Assets, Capabilities and Competitive Positioning

G. Hooley, J. Beracs, J.W. Cadogan, S. Douglas, J. Fahy, K. Fonfara, M. Gabbott, G. Greenley, H. Kasper, S. Matear, K. Möller, H. Muehlbacher, B. Snoj, V. Theoharakis, Y. Tsarenko, O.H.M. Yau

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEMAC European Marketing Academy 33rd Annual Conference, Murcia, Spain, May 18-21, 2004
EditorsJ.L. Munuera-Alemán
PublisherEuropean Marketing Academy (EMAC)
Publication statusPublished - 2004
MoE publication typeA4 Article in a conference publication

Cite this

Hooley, G., Beracs, J., Cadogan, J. W., Douglas, S., Fahy, J., Fonfara, K., Gabbott, M., Greenley, G., Kasper, H., Matear, S., Möller, K., Muehlbacher, H., Snoj, B., Theoharakis, V., Tsarenko, Y., & Yau, O. H. M. (2004). Marketing Assets, Capabilities and Competitive Positioning. In J. L. Munuera-Alemán (Ed.), EMAC European Marketing Academy 33rd Annual Conference, Murcia, Spain, May 18-21, 2004 European Marketing Academy (EMAC).