Marketing across eight cometitive arenas in international capital-investment markets

Pekka Huovinen, Juhani Kiiras

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publication8th Vaasa Conference on International Business, Vaasa, 21-23 Aug. 2005
    EditorsJ. Larimo
    PublisherVAASAN YLIOPISTO
    Pages1-26
    Publication statusPublished - 2005
    MoE publication typeA4 Article in a conference publication

    Keywords

    • capital-investment markets
    • competition
    • construction
    • international marketing
    • Porter, Michael E.

    Cite this

    Huovinen, P., & Kiiras, J. (2005). Marketing across eight cometitive arenas in international capital-investment markets. In J. Larimo (Ed.), 8th Vaasa Conference on International Business, Vaasa, 21-23 Aug. 2005 (pp. 1-26). VAASAN YLIOPISTO.