Market Related Assets and Capabilities: Construct Creation and Scale Validation

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	EMAC European Marketing Academy 33rd Annual Conference, Murcia, Spain, May 18-21, 2004
Publisher	European Marketing Academy (EMAC)
Publication status	Published - 2004
MoE publication type	A4 Conference publication

Cite this

@inproceedings{18992de426014c54805a6a737d060cbb,

title = "Market Related Assets and Capabilities: Construct Creation and Scale Validation",

author = "M. Tuominen and S. Hyv{\"o}nen and M. Anttila and K. M{\"o}ller and A. Rajala and G. Greenley",

year = "2004",

language = "English",

booktitle = "EMAC European Marketing Academy 33rd Annual Conference, Murcia, Spain, May 18-21, 2004",

publisher = "European Marketing Academy (EMAC)",

address = "Belgium",

}

Market Related Assets and Capabilities: Construct Creation and Scale Validation. / Tuominen, M.; Hyvönen, S.; Anttila, M. et al.
EMAC European Marketing Academy 33rd Annual Conference, Murcia, Spain, May 18-21, 2004. European Marketing Academy (EMAC), 2004.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - Market Related Assets and Capabilities: Construct Creation and Scale Validation

AU - Tuominen, M.

AU - Hyvönen, S.

AU - Anttila, M.

AU - Möller, K.

AU - Rajala, A.

AU - Greenley, G.

PY - 2004

Y1 - 2004

M3 - Conference article in proceedings

BT - EMAC European Marketing Academy 33rd Annual Conference, Murcia, Spain, May 18-21, 2004

PB - European Marketing Academy (EMAC)

ER -