Market practices in countercultural market emergence

Joel Hietanen, Joonas Rokka

Research output: Contribution to journalArticleScientificpeer-review

38 Citations (Scopus)
Original languageEnglish
Pages (from-to)1563-1588
JournalEuropean Journal of Marketing
Volume49
Issue number9/10
DOIs
Publication statusPublished - 2015
MoE publication typeA1 Journal article-refereed

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