Market orientation, innovation capability and business performance: insights from different phases of the business cycle

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy Conference (ANZMAC) 2010, Christchurch, New Zealand, 29 November - 1 December, 2010
EditorsPaul Ballantine, Jörg Finsterwalder
Place of PublicationChristchurch, New Zealand
PublisherDepartment of Management, College of Business and Economics, University of Canterbury
ISBN (Print)978-0-473-17820-8
Publication statusPublished - 2010
MoE publication typeA4 Article in a conference publication

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