Market orientation and employee market based incentives

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Global Marketing Conference, Singapore, July 15-18, 2014
Publisher	Global Alliance of Marketing & Management Associations
Pages	1356-1361
Publication status	Published - 2014
MoE publication type	A4 Article in a conference publication

Cite this

@inproceedings{cb73befe35de44f0802722148a57f3de,

title = "Market orientation and employee market based incentives",

author = "Ville Kylm{\"a}nen and Iiro Vaniala and Juho-Petteri Huhtala",

year = "2014",

language = "English",

pages = "1356--1361",

booktitle = "Global Marketing Conference, Singapore, July 15-18, 2014",

publisher = "Global Alliance of Marketing & Management Associations",

}

TY - GEN

T1 - Market orientation and employee market based incentives

AU - Kylmänen, Ville

AU - Vaniala, Iiro

AU - Huhtala, Juho-Petteri

PY - 2014

Y1 - 2014

UR - http://dx.doi.org/10.15444/GMC2014.07.04.03

M3 - Conference contribution

SP - 1356

EP - 1361

BT - Global Marketing Conference, Singapore, July 15-18, 2014

PB - Global Alliance of Marketing & Management Associations

ER -