Market orientation: a promising metaphor for culture and collaboration in industrial networks

Matti Tuominen, Arto Rajala, Kristian Möller

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	IMP 18th Conference, Perth, Australia, 11-13 December, 2002
Publisher	Industrial Marketing and Purchasing Group (IMP)
Publication status	Published - 2002
MoE publication type	A4 Conference publication

Cite this

@inproceedings{177cc08db4ff4eb0ae8ea15a388dc71f,

title = "Market orientation: a promising metaphor for culture and collaboration in industrial networks",

author = "Matti Tuominen and Arto Rajala and Kristian M{\"o}ller",

year = "2002",

language = "English",

booktitle = "IMP 18th Conference, Perth, Australia, 11-13 December, 2002",

publisher = "Industrial Marketing and Purchasing Group (IMP)",

}

Market orientation: a promising metaphor for culture and collaboration in industrial networks. / Tuominen, Matti; Rajala, Arto; Möller, Kristian.
IMP 18th Conference, Perth, Australia, 11-13 December, 2002. Industrial Marketing and Purchasing Group (IMP), 2002.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - Market orientation: a promising metaphor for culture and collaboration in industrial networks

AU - Tuominen, Matti

AU - Rajala, Arto

AU - Möller, Kristian

PY - 2002

Y1 - 2002

UR - http://www.impgroup.org/paper_view.php?viewPaper=4203

M3 - Conference article in proceedings

BT - IMP 18th Conference, Perth, Australia, 11-13 December, 2002

PB - Industrial Marketing and Purchasing Group (IMP)

ER -