Market orientation: a promising metaphor for culture and collaboration in industrial networks

Matti Tuominen, Arto Rajala, Kristian Möller

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationIMP 18th Conference, Perth, Australia, 11-13 December, 2002
PublisherIndustrial Marketing and Purchasing Group (IMP)
Publication statusPublished - 2002
MoE publication typeA4 Article in a conference publication

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