| Original language | English |
|---|---|
| Title of host publication | EMAC European Marketing Academy 25th Annual Conference, Budapest, Hungary, May 14-17, 1996 |
| Publisher | European Marketing Academy (EMAC) |
| Publication status | Published - 1996 |
| MoE publication type | A4 Conference publication |
Market orientation
M. Tuominen, K. Möller
Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review