Market-Driving versus Market-Driven: Divergent Roles of Market Orientation in Business Relationships

Matti Tuominen, Arto Rajala, Kristian Möller

Research output: Contribution to journalArticleScientificpeer-review

101 Citations (Scopus)
Original languageEnglish
Pages (from-to)207-217
JournalIndustrial Marketing Management
Volume32
Issue number3
Publication statusPublished - 2004
MoE publication typeA1 Journal article-refereed

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