Market Driven Intangibles: Critical Indicators for Firm Performance Superiority in Small Open Economies

M. Tuominen, S. Matear, S. Hyvönen, A. Rajala, S. Kajalo, K. Möller, G. Greenley, G. Hooley

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	ANZMAC 2004 Conference, Wellington, New Zealand, 29 November - 1 December, 2004
Publisher	Australian and New Zealand Marketing Academy (ANZMAC)
ISBN (Electronic)	0-475-2215-1
Publication status	Published - 2004
MoE publication type	A4 Article in a conference publication

Name
Publisher	Australian and New Zealand Marketing Academy Conference (ANZMAC)

OpenUrl availability

@inproceedings{377561ad69054fad815c9342921ceac0,

title = "Market Driven Intangibles: Critical Indicators for Firm Performance Superiority in Small Open Economies",

author = "M. Tuominen and S. Matear and S. Hyv{\"o}nen and A. Rajala and S. Kajalo and K. M{\"o}ller and G. Greenley and G. Hooley",

note = "notValidatingIssn:047522151",

year = "2004",

language = "English",

publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",

booktitle = "ANZMAC 2004 Conference, Wellington, New Zealand, 29 November - 1 December, 2004",

address = "Australia",

}

Market Driven Intangibles: Critical Indicators for Firm Performance Superiority in Small Open Economies. / Tuominen, M.; Matear, S.; Hyvönen, S. et al.
ANZMAC 2004 Conference, Wellington, New Zealand, 29 November - 1 December, 2004. Australian and New Zealand Marketing Academy (ANZMAC), 2004.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Market Driven Intangibles: Critical Indicators for Firm Performance Superiority in Small Open Economies

AU - Tuominen, M.

AU - Matear, S.

AU - Hyvönen, S.

AU - Rajala, A.

AU - Kajalo, S.

AU - Möller, K.

AU - Greenley, G.

AU - Hooley, G.

N1 - notValidatingIssn:047522151

PY - 2004

Y1 - 2004

M3 - Conference contribution

BT - ANZMAC 2004 Conference, Wellington, New Zealand, 29 November - 1 December, 2004

PB - Australian and New Zealand Marketing Academy (ANZMAC)

ER -