Market Driven Intangibles: Critical Indicators for Firm Performance Superiority in Small Open Economies

M. Tuominen, S. Matear, S. Hyvönen, A. Rajala, S. Kajalo, K. Möller, G. Greenley, G. Hooley

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationANZMAC 2004 Conference, Wellington, New Zealand, 29 November - 1 December, 2004
PublisherAustralian and New Zealand Marketing Academy Conference (ANZMAC)
ISBN (Electronic)0-475-2215-1
Publication statusPublished - 2004
MoE publication typeA4 Article in a conference publication

Publication series

Name
PublisherAustralian and New Zealand Marketing Academy Conference (ANZMAC)

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