@inproceedings{5e52de43985f4f53b6da54b082dda450,
title = "Market Driven Intangibles and Sustainable Performance Advantages",
author = "M. Tuominen and S. Matear and S. Kajalo and S. Hyv{\"o}nen and Arto Rajala and K. M{\"o}ller and G.E. Greenley and G. Hooley",
year = "2005",
language = "English",
pages = "290--291",
editor = "K. Seiders and G.B. Voss",
booktitle = "AMA Winter Educators' Conference, San Antonio, USA, February 11-14, 2005",
publisher = "American Marketing Association",
address = "United States",
}