Market Driven Intangibles and Sustainable Performance Advantages

M. Tuominen, S. Matear, S. Kajalo, S. Hyvönen, A. Rajala, K. Möller, G.E. Greenley, G. Hooley

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAMA Winter Educators' Conference, San Antonio, USA, February 11-14, 2005
EditorsK. Seiders, G.B. Voss
PublisherAmerican Marketing Association (AMA)
Pages290-291
Publication statusPublished - 2005
MoE publication typeA4 Article in a conference publication

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