Market Driven Intangibles and Sustainable Performance Advantages

M. Tuominen, S. Matear, S. Kajalo, S. Hyvönen, Arto Rajala, K. Möller, G.E. Greenley, G. Hooley

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	AMA Winter Educators' Conference, San Antonio, USA, February 11-14, 2005
Editors	K. Seiders, G.B. Voss
Publisher	American Marketing Association
Pages	290-291
Publication status	Published - 2005
MoE publication type	A4 Article in a conference publication

OpenUrl availability

@inproceedings{5e52de43985f4f53b6da54b082dda450,

title = "Market Driven Intangibles and Sustainable Performance Advantages",

author = "M. Tuominen and S. Matear and S. Kajalo and S. Hyv{\"o}nen and Arto Rajala and K. M{\"o}ller and G.E. Greenley and G. Hooley",

year = "2005",

language = "English",

pages = "290--291",

editor = "K. Seiders and G.B. Voss",

booktitle = "AMA Winter Educators' Conference, San Antonio, USA, February 11-14, 2005",

publisher = "American Marketing Association",

address = "United States",

}

Market Driven Intangibles and Sustainable Performance Advantages. / Tuominen, M.; Matear, S.; Kajalo, S. et al.
AMA Winter Educators' Conference, San Antonio, USA, February 11-14, 2005. ed. / K. Seiders; G.B. Voss. American Marketing Association, 2005. p. 290-291.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Market Driven Intangibles and Sustainable Performance Advantages

AU - Tuominen, M.

AU - Matear, S.

AU - Kajalo, S.

AU - Hyvönen, S.

AU - Rajala, Arto

AU - Möller, K.

AU - Greenley, G.E.

AU - Hooley, G.

PY - 2005

Y1 - 2005

M3 - Conference contribution

SP - 290

EP - 291

BT - AMA Winter Educators' Conference, San Antonio, USA, February 11-14, 2005

A2 - Seiders, K.

A2 - Voss, G.B.

PB - American Marketing Association

ER -