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Manifestation of design thinking in creating a business concept and strategy

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original languageEnglish
Title of host publication18th International Product Development Management Conference (IPDMC), Delft, the Netherlands, June 5-7, 2011
Place of PublicationDelft, the Netherlands
PublisherEuropean Institute for Advanced Studies in Management (EIASM)
Pages120-121
Publication statusPublished - 2011
MoE publication typeA4 Conference publication

Publication series

Name
PublisherEuropean Institute for Advanced Studies in Management
ISSN (Print)1998-7374

Keywords

  • business development
  • design thinking
  • effectuation
  • entrepreneurship
  • management

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