Managing the long tail in homeware industry - Understanding the cost considerations of open innovations

H. Shengfan, J. Lyly-Yrjänäinen, M. Sievänen, P. Suomala

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationThe 5th International Conference on Mass Customization & Personalization, MCPC//2009, 4th-8th October, 2009 Helsinki, Finland
Number of pages13
Publication statusPublished - 2009
MoE publication typeA4 Article in a conference publication

Cite this