Managing the Legacy of the Past When Changing Product Development Strategy

A. Ainamo; P. Ahlström

Managing the Legacy of the Past When Changing Product Development Strategy

A. Ainamo, P. Ahlström

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	3rd International Product Development Conference organized by INSEAD and EIASM, Fontainebleu, France, April 15-16, 1996
Editors	Fontainebleu EIASM, April 15-16 France
Publication status	Published - 1996
MoE publication type	A4 Article in a conference publication

Cite this

@inproceedings{0085a8c8a74f4616a3939f07001ccac6,

title = "Managing the Legacy of the Past When Changing Product Development Strategy",

author = "A. Ainamo and P. Ahlstr{\"o}m",

year = "1996",

language = "English",

editor = "Fontainebleu EIASM and France, {April 15-16}",

booktitle = "3rd International Product Development Conference organized by INSEAD and EIASM, Fontainebleu, France, April 15-16, 1996",

}

Managing the Legacy of the Past When Changing Product Development Strategy. / Ainamo, A.; Ahlström, P.

3rd International Product Development Conference organized by INSEAD and EIASM, Fontainebleu, France, April 15-16, 1996. ed. / Fontainebleu EIASM; April 15-16 France. 1996.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review