Managing product introductions across the supply chain: findings from a development project

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Original languageEnglish
Pages (from-to)121-130
JournalSupply Chain Management: An International Journal
Volume11
Issue number2
Publication statusPublished - 2006
MoE publication typeA1 Journal article-refereed

    Research areas

  • demand, point of sale, production planning, supply and demand

ID: 3569546