Managing Marketing Spirit with Organizational Symbolism, Society for Global Business & Economic Development

E. Pöntiskoski, J. Hietanen, J. Aspara, H. Tikkanen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication10th International Conference Creativity & Innovation: Imperatives for Global Business and Development, Kyoto, Japan, August 8-11, 2007
Publication statusPublished - 2007
MoE publication typeA4 Article in a conference publication

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