Managing Marketing Resources for Stakeholder Value: A Relational View

M. Tuominen, S. Kajalo, M. Anttila, A. Rajala, K. Möller, Saara Hyvönen, S. Matear, G. Hooley

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Original languageEnglish
Title of host publicationEMAC European Marketing Academy 35th Annual Conference, Athens, Greece, May 23-26, 2006
EditorsG. J. Avlonitis, N. et al. Papavassiliou
PublisherEuropean Marketing Academy (EMAC)
Publication statusPublished - 2006
MoE publication typeA4 Conference publication

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