Managing Marketing Resources for Stakeholder Value: A Relational View

M. Tuominen; S. Kajalo; M. Anttila; A. Rajala; K. Möller; Saara Hyvönen; S. Matear; G. Hooley

Managing Marketing Resources for Stakeholder Value: A Relational View

M. Tuominen, S. Kajalo, M. Anttila, A. Rajala, K. Möller, Saara Hyvönen, S. Matear, G. Hooley

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	EMAC European Marketing Academy 35th Annual Conference, Athens, Greece, May 23-26, 2006
Editors	G. J. Avlonitis, N. et al. Papavassiliou
Publisher	European Marketing Academy (EMAC)
Publication status	Published - 2006
MoE publication type	A4 Article in a conference publication

OpenUrl availability

Full text

Cite this

@inproceedings{4fe1f0ca1158439d84b808e1658600a2,

title = "Managing Marketing Resources for Stakeholder Value: A Relational View",

author = "M. Tuominen and S. Kajalo and M. Anttila and A. Rajala and K. M{\"o}ller and Saara Hyv{\"o}nen and S. Matear and G. Hooley",

year = "2006",

language = "English",

editor = "Avlonitis, {G. J.} and Papavassiliou, {N. et al.}",

booktitle = "EMAC European Marketing Academy 35th Annual Conference, Athens, Greece, May 23-26, 2006",

publisher = "European Marketing Academy (EMAC)",

address = "Belgium",

}

Managing Marketing Resources for Stakeholder Value: A Relational View. / Tuominen, M.; Kajalo, S.; Anttila, M. et al.

EMAC European Marketing Academy 35th Annual Conference, Athens, Greece, May 23-26, 2006. ed. / G. J. Avlonitis; N. et al. Papavassiliou. European Marketing Academy (EMAC), 2006.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Managing Marketing Resources for Stakeholder Value: A Relational View

AU - Tuominen, M.

AU - Kajalo, S.

AU - Anttila, M.

AU - Rajala, A.

AU - Möller, K.

AU - Hyvönen, Saara

AU - Matear, S.

AU - Hooley, G.

PY - 2006

Y1 - 2006

M3 - Conference contribution

BT - EMAC European Marketing Academy 35th Annual Conference, Athens, Greece, May 23-26, 2006

A2 - Avlonitis, G. J.

A2 - Papavassiliou, N. et al.

PB - European Marketing Academy (EMAC)

ER -