Managing identity tensions during strategic change: The role of identity-anchoring narrative

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional


Recent research highlights the intertwined relationship between organizational identity and strategizing. While organizational identity directs how organization members enact or resist new strategy, strategic change also shapes organizational identity. In this study, we explore the interrelations between organizational identity and strategizing by focusing on the identity tensions that emerge in the wake of strategic change. More specifically, we study how identity tensions can be managed in order to create clarity around and acceptance toward new strategic vision, and commitment to realizing the strategy. Studying a construction company that redefined itself as a service company, we elaborate the process through which management in the company constructed a transcending, identity-anchoring narrative that alleviated identity tensions. The identity-anchoring narrative was effective in linking abstract strategy with concrete practice, as well as transcending multiple issue domains and thus reinforcing collective commitment to strategic change.
Original languageEnglish
Title of host publicationEuropean Group of Organization Studies (EGOS) conference, 2017, Copenhagen
Publication statusPublished - 2017
MoE publication typeD3 Professional conference proceedings
EventEuropean Group for Organizational Studies Colloquium - Copenhagen, Denmark
Duration: 6 Jul 20178 Jul 2017
Conference number: 33


ConferenceEuropean Group for Organizational Studies Colloquium
Abbreviated titleEGOS

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