Managing B-to-B Value Chains through Relational Marketing Resources

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	New Priorities and Challenges for Business-to-Business Marketers, Proceedings of the ISBM Academic Conference
Editors	R. Spekman, D. Wilson
Publication status	Published - 2004
MoE publication type	A3 Book section, Chapters in research books

Cite this

@inbook{a50d29c2f15e41e3829af96a47021245,

title = "Managing B-to-B Value Chains through Relational Marketing Resources",

author = "M. Tuominen and S. Hyv{\"o}nen and G.E. Greenley and G.J. Hooley",

year = "2004",

language = "English",

editor = "R. Spekman and D. Wilson",

booktitle = "New Priorities and Challenges for Business-to-Business Marketers, Proceedings of the ISBM Academic Conference",

}

Managing B-to-B Value Chains through Relational Marketing Resources. / Tuominen, M.; Hyvönen, S.; Greenley, G.E. et al.
New Priorities and Challenges for Business-to-Business Marketers, Proceedings of the ISBM Academic Conference. ed. / R. Spekman; D. Wilson. 2004.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review