Managing B-to-B Value Chains through Relational Marketing Resources

M. Tuominen, S. Hyvönen, G.E. Greenley, G.J. Hooley

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationNew Priorities and Challenges for Business-to-Business Marketers, Proceedings of the ISBM Academic Conference
EditorsR. Spekman, D. Wilson
Publication statusPublished - 2004
MoE publication typeA3 Part of a book or another research book

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