Managerial storytelling: how we write up managerial and academic stories in B2B: case study research

Antti Sihvonen, Giuseppo Pedeliento, Henrikki Tikkanen, Jari Salo, Joel Hietanen, Pekka Mattila, Petri Parvinen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication27th Industrial Marketing and Purchasing Conference (IMP), Glasgow, UK, 1-3 September, 2011
PublisherIndustrial Marketing and Purchasing Group (IMP)
Publication statusPublished - 2011
MoE publication typeA4 Article in a conference publication

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