"Managerial storytelling": how we produce managerial and academic stories in qualitative B2B case study research

Joel Hietanen, Antti Sihvonen, Henrikki Tikkanen, Pekka Mattila

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	295-310
Journal	JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE: BRIDGING ASIA AND THE WORLD
Volume	24
Issue number	3
Publication status	Published - 2014
MoE publication type	A1 Journal article-refereed

Cite this

@article{1838fdd86a1346dfb9d6930f84220b5e,

title = "{"}Managerial storytelling{"}: how we produce managerial and academic stories in qualitative B2B case study research",

author = "Joel Hietanen and Antti Sihvonen and Henrikki Tikkanen and Pekka Mattila",

year = "2014",

language = "English",

volume = "24",

pages = "295--310",

journal = "JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE: BRIDGING ASIA AND THE WORLD",

issn = "2163-9159",

publisher = "Taylor & Francis",

number = "3",

}

Research output: Contribution to journal › Article › Scientific › peer-review

TY - JOUR

T1 - "Managerial storytelling": how we produce managerial and academic stories in qualitative B2B case study research

AU - Hietanen, Joel

AU - Sihvonen, Antti

AU - Tikkanen, Henrikki

AU - Mattila, Pekka

PY - 2014

Y1 - 2014

UR - http://dx.doi.org/10.1080/21639159.2014.911496

M3 - Article

SN - 2163-9159

VL - 24

SP - 295

EP - 310

JO - JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE: BRIDGING ASIA AND THE WORLD

JF - JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE: BRIDGING ASIA AND THE WORLD

IS - 3

ER -