| Original language | English |
|---|---|
| Title of host publication | Business Marketing |
| Editors | K. Möller, D. Wilson |
| Place of Publication | Boston |
| Publication status | Published - 1995 |
| MoE publication type | A3 Book section, Chapters in research books |
Managerial Implications and Challenges
D. Wilson, K. Möller
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review