Management Interest in Corporate Branding in Business-to-Business Companies

J. Aspara; H. Tikkanen

Management Interest in Corporate Branding in Business-to-Business Companies

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	ANZMAC Australian and New Zealand Marketing Academy Conference 2006, Brisbane, Australia, December 4-6, 2006
Publisher	Australian and New Zealand Marketing Academy Conference (ANZMAC)
Publication status	Published - 2006
MoE publication type	A4 Article in a conference publication

Cite this

@inproceedings{2c589ca6d187401ab91d41b37e36ebdd,

title = "Management Interest in Corporate Branding in Business-to-Business Companies",

author = "J. Aspara and H. Tikkanen",

year = "2006",

language = "English",

booktitle = "ANZMAC Australian and New Zealand Marketing Academy Conference 2006, Brisbane, Australia, December 4-6, 2006",

publisher = "Australian and New Zealand Marketing Academy Conference (ANZMAC)",

}

Management Interest in Corporate Branding in Business-to-Business Companies. / Aspara, J.; Tikkanen, H.

ANZMAC Australian and New Zealand Marketing Academy Conference 2006, Brisbane, Australia, December 4-6, 2006. Australian and New Zealand Marketing Academy Conference (ANZMAC), 2006.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review