Original language | English |
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Title of host publication | EMAC European Marketing Academy 31st Annual Conference, Braga, Portugal, May 28-31, 2002 |
Editors | M. Farhangmehr |
Publisher | European Marketing Academy (EMAC) |
Publication status | Published - 2002 |
MoE publication type | A4 Conference publication |
Management in Strategic Business Nets
K. Möller, A. Rajala, S. Svahn
Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review