| Original language | English |
|---|---|
| Title of host publication | 2nd International Conference on Marketing and Corporate Communications |
| Editors | P. De Pelsmacker, M. Geuens |
| Publication status | Published - 1997 |
| MoE publication type | A4 Article in a conference publication |
Magazine Context and Consumer Motivation to Process Advertisements
Arja Juntunen
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review