Magazine Context and Consumer Motivation to Process Advertisements

Arja Juntunen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication2nd International Conference on Marketing and Corporate Communications
EditorsP. De Pelsmacker, M. Geuens
Publication statusPublished - 1997
MoE publication typeA4 Article in a conference publication

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