Local tech mediators - a human access point to global crowdfunding platforms

Pietari Keskinen*, Niina Arvila, Heike Winschiers-Theophilus, Anton Lungameni, Asnath Paula Kambunga, Roosa Laurikainen, Marko Nieminen

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

1 Citation (Scopus)

Abstract

Despite much criticism, global digital platforms hold some promise for small-scale entrepreneurs (SSEs) in the global south. However, they are often excluded from direct participation in global initiatives, such as crowdfunding. Besides socio-cultural disparities, accessibility and adoption issues, technology usage and integration present a major challenge. To bridge those gaps we propose a workable model consisting of a local tech mediator operating on a digital platform connecting local SSE to global digital services. We have engaged a group of informal settlement SSE in Windhoek, Namibia to jointly conceptualise the roles, tasks and responsibilities of a local tech mediator, concurrently with technical skills training as well as the development of an international crowdfunding campaign. We assert that the jointly developed concepts of a local instantiation of the model as well as the co-design process have enabled us to create model, which would allow the utilisation of global digital platforms for SSEs in the global south.

Original languageEnglish
Number of pages20
JournalCoDesign
DOIs
Publication statusE-pub ahead of print - 16 Apr 2021
MoE publication typeA1 Journal article-refereed

Keywords

  • crowdfunding
  • digital platforms
  • global south
  • Small-scale entrepreneurship

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