Local tech mediators - a human access point to global crowdfunding platforms

Pietari Keskinen*, Niina Arvila, Heike Winschiers-Theophilus, Anton Lungameni, Asnath Paula Kambunga, Roosa Laurikainen, Marko Nieminen

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

1 Citation (Scopus)
53 Downloads (Pure)


Despite much criticism, global digital platforms hold some promise for small-scale entrepreneurs (SSEs) in the global south. However, they are often excluded from direct participation in global initiatives, such as crowdfunding. Besides socio-cultural disparities, accessibility and adoption issues, technology usage and integration present a major challenge. To bridge those gaps we propose a workable model consisting of a local tech mediator operating on a digital platform connecting local SSE to global digital services. We have engaged a group of informal settlement SSE in Windhoek, Namibia to jointly conceptualise the roles, tasks and responsibilities of a local tech mediator, concurrently with technical skills training as well as the development of an international crowdfunding campaign. We assert that the jointly developed concepts of a local instantiation of the model as well as the co-design process have enabled us to create model, which would allow the utilisation of global digital platforms for SSEs in the global south.

Original languageEnglish
Pages (from-to)483–502
Number of pages20
Issue number4
Early online date16 Apr 2021
Publication statusPublished - 2 Oct 2022
MoE publication typeA1 Journal article-refereed


  • crowdfunding
  • digital platforms
  • global south
  • Small-scale entrepreneurship


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