Local-global consumption

Johanna Moisander, Joonas Rokka, Anu Valtonen

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationConsumer behaviour : A Nordic perspective
    EditorsKarin M. Ekström
    Place of PublicationLund
    Publication statusPublished - 2010
    MoE publication typeA3 Part of a book or another research book

    Cite this

    Moisander, J., Rokka, J., & Valtonen, A. (2010). Local-global consumption. In K. M. Ekström (Ed.), Consumer behaviour : A Nordic perspective (pp. 75-95). Lund.