Original language | English |
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Title of host publication | Handbook of Anthropology in Business |
Editors | Rita Denny, Patti Sunderland |
Place of Publication | Walnut Creek, CA |
Publisher | Left Coast Press |
Pages | 116-134 |
Number of pages | 18 |
ISBN (Print) | 978-1611321722 |
Publication status | Published - 2014 |
MoE publication type | A3 Book section, Chapters in research books |
Keywords
- anthropology
- marketing
- institutional legitimacy
- consumer culture theory