Living in Business Schools, Writing Consumer Culture

Eric Arnould, Craig Thompson

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationHandbook of Anthropology in Business
EditorsRita Denny, Patti Sunderland
Place of PublicationWalnut Creek, CA
Pages116-134
Number of pages18
Publication statusPublished - 2014
MoE publication typeA3 Part of a book or another research book

Keywords

  • anthropology
  • marketing
  • institutional legitimacy
  • consumer culture theory

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