Abstract
This study explores how suppliers’ specialization can enhance buyers’ eco-innovation capabilities through the development of relational flexibility. We focus on specialized intangible assets, which are becoming increasingly rare and valuable due to technological advancements in manufacturing sectors. Results from a survey of 277 buyer supplier relationships, analysed using a structural equation model, support a set of hypotheses grounded in both TCE and RET. The findings indicate that when the relationship atmosphere is characterized by relational flexibility, every effort made by suppliers to tailor their procedures and knowledge for a specific partner increases both eco-product and eco-process innovation.
| Original language | English |
|---|---|
| Title of host publication | 31st International Annual EurOMA Conference |
| Place of Publication | Barcelona |
| Publisher | European Operations Management Association (EurOMA) |
| Publication status | Published - 29 Jun 2024 |
| MoE publication type | A4 Conference publication |
| Event | International Annual European Operations Management Association Conference: Transforming People and Processes for a Better World - Barcelona, Spain Duration: 29 Jun 2024 → 4 Jul 2024 Conference number: 31 https://euroma2024.org/ |
Conference
| Conference | International Annual European Operations Management Association Conference |
|---|---|
| Abbreviated title | EurOMA |
| Country/Territory | Spain |
| City | Barcelona |
| Period | 29/06/2024 → 04/07/2024 |
| Internet address |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 9 Industry, Innovation, and Infrastructure
Keywords
- Relational Flexibility
- Specialization
- Intangibles
- Eco-product
- Eco-process
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