Leveraging brand communities with deep-layered meanings

Fernando Pinto Santos, Ana Pinto Lima

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationInternational Marketing Trends Conference, Paris, France, 17-19 January, 2013
EditorsJean-Claude Andreani, Umberto Collesei
Place of PublicationParis-Venice
PublisherMarketing Trends Association
ISBN (Print)978-2-9532811-2-5
Publication statusPublished - 2013
MoE publication typeA4 Article in a conference publication

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