Knowledge sharing in online smoking cessation communities: a social capital perspective

Chenglong Li*, Hongxiu Li, Reima Suomi, Yong Liu

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

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Abstract

Purpose: Although knowledge sharing in online communities has been studied for many years, little is known about the determinants for individuals' knowledge sharing in online health communities (OHCs) surrounding smoking cessation. Examining the determinants of knowledge sharing in such OHCs from the social capital perspective may prove particularly enlightening. Design/methodology/approach: A questionnaire-based online user survey of two smoking cessation OHCs, one based in Finland and one based in China, was performed. Performing data analysis with partial least squares (SmartPLS 3.0), the authors developed a model conceptualizing the structural, cognitive and relational dimensions of social capital as drivers for knowledge sharing in smoking cessation OHCs, with users' stage in giving up smoking as a moderator. Findings: The results show that structural capital (social ties) and relational capital (reciprocity) are important motivators behind knowledge sharing in smoking cessation OHCs, and the authors found a moderating effect of the stage in quitting on the antecedents' relationship with knowledge sharing in these OHCs. Originality/value: The study enriches understanding of knowledge sharing in smoking cessation OHCs, contributing to theory and identifying practical implications for such groups' administration.

Original languageEnglish
Number of pages28
JournalINTERNET RESEARCH
Early online date10 Aug 2021
DOIs
Publication statusE-pub ahead of print - 10 Aug 2021
MoE publication typeA1 Journal article-refereed

Keywords

  • Knowledge sharing
  • Online health community
  • Smoking cessation
  • Social capital

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