Key B2B sales processes in service vs. non-service companies

Petri Parvinen; Jaakko Aspara; Sami Kajalo; Joel Hietanen

Key B2B sales processes in service vs. non-service companies

Petri Parvinen, Jaakko Aspara, Sami Kajalo, Joel Hietanen

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	ANZMAC Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008
Editors	D. Spanjaard, S. Denize, N. Sharma
Publisher	Australian and New Zealand Marketing Academy (ANZMAC)
ISBN (Print)	1863081445
Publication status	Published - 2008
MoE publication type	A4 Article in a conference publication

OpenUrl availability

Full text

Cite this

@inproceedings{ffe416ccf3e0400b8483c7500f4ae2d7,

title = "Key B2B sales processes in service vs. non-service companies",

author = "Petri Parvinen and Jaakko Aspara and Sami Kajalo and Joel Hietanen",

year = "2008",

language = "English",

isbn = "1863081445",

editor = "D. Spanjaard and S. Denize and N. Sharma",

booktitle = "ANZMAC Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008",

publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",

address = "Australia",

}

Key B2B sales processes in service vs. non-service companies. / Parvinen, Petri; Aspara, Jaakko; Kajalo, Sami et al.

ANZMAC Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008. ed. / D. Spanjaard; S. Denize; N. Sharma. Australian and New Zealand Marketing Academy (ANZMAC), 2008.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Key B2B sales processes in service vs. non-service companies

AU - Parvinen, Petri

AU - Aspara, Jaakko

AU - Kajalo, Sami

AU - Hietanen, Joel

PY - 2008

Y1 - 2008

M3 - Conference contribution

SN - 1863081445

BT - ANZMAC Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 1-3 December, 2008

A2 - Spanjaard, D.

A2 - Denize, S.

A2 - Sharma, N.

PB - Australian and New Zealand Marketing Academy (ANZMAC)

ER -