"It's a great example that must-win battles drive a cultural change" : Strategic text as constitutive of a strategic change

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Research units


Original languageEnglish
Title of host publicationConference on Corporate Communication (CCI), New York, USA, June 4-7, 2013
Publication statusPublished - 2013
MoE publication typeA4 Article in a conference publication

ID: 700723