"It's a great example that must-win battles drive a cultural change" : Strategic text as constitutive of a strategic change
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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| Original language | English |
|---|---|
| Title of host publication | Conference on Corporate Communication (CCI), New York, USA, June 4-7, 2013 |
| Publication status | Published - 2013 |
| MoE publication type | A4 Article in a conference publication |
ID: 700723
