"It's a great example that must-win battles drive a cultural change" : Strategic text as constitutive of a strategic change

Minna Logemann, Rebecca Piekkari, Mirjaliisa Charles

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	Conference on Corporate Communication (CCI), New York, USA, June 4-7, 2013
Publisher	Corporate Communication International (CCI)
Publication status	Published - 2013
MoE publication type	A4 Conference publication

Cite this

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title = "{"}It's a great example that must-win battles drive a cultural change{"} : Strategic text as constitutive of a strategic change",

author = "Minna Logemann and Rebecca Piekkari and Mirjaliisa Charles",

year = "2013",

language = "English",

booktitle = "Conference on Corporate Communication (CCI), New York, USA, June 4-7, 2013",

publisher = "Corporate Communication International (CCI)",

address = "United States",

}

"It's a great example that must-win battles drive a cultural change" : Strategic text as constitutive of a strategic change. / Logemann, Minna; Piekkari, Rebecca; Charles, Mirjaliisa.
Conference on Corporate Communication (CCI), New York, USA, June 4-7, 2013. Corporate Communication International (CCI), 2013.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - "It's a great example that must-win battles drive a cultural change" : Strategic text as constitutive of a strategic change

AU - Logemann, Minna

AU - Piekkari, Rebecca

AU - Charles, Mirjaliisa

PY - 2013

Y1 - 2013

M3 - Conference article in proceedings

BT - Conference on Corporate Communication (CCI), New York, USA, June 4-7, 2013

PB - Corporate Communication International (CCI)

ER -