It looks like a Toyota: Educational approaches to designing for visual brand recognition

Toni-Matti Karjalainen

Research output: Contribution to journalArticleScientificpeer-review

119 Citations (Scopus)
Original languageEnglish
Pages (from-to)67-81
JournalInternational Journal of Design
Volume1
Issue number1
Publication statusPublished - 2007
MoE publication typeA1 Journal article-refereed

Keywords

  • brand identity
  • design semantics
  • education
  • product design
  • visual recognition

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