Is this company a lead customer? Estimating stages of B2B buying journey

Neda B. Marvasti^*, Juho-Petteri Huhtala, Zeinab R. Yousefi, Iiro Vaniala, Bikesh Upreti, Pekka Malo, Samuel Kaski, Henrikki Tikkanen

^*Corresponding author for this work

University of Queensland

Research output: Contribution to journal › Article › Scientific › peer-review

16 Citations (Scopus)

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Finished
B2B AI
Tikkanen, H. (Principal investigator) & Huhtala, J.-P. (Project Member)
01/06/2017 → 03/06/2019
Project: Business Finland: Other research funding