Original language | English |
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Pages (from-to) | 943-967 |
Journal | European Journal of Marketing |
Volume | 49 |
Issue number | 5/6 |
Publication status | Published - 2015 |
MoE publication type | A1 Journal article-refereed |
Investors’ reactions to company advertisements: the persuasive effect of product-featuring ads
Jaakko Aspara, Amitav Chakravarti
Research output: Contribution to journal › Article › Scientific › peer-review
10
Citations
(Scopus)