Investors’ reactions to company advertisements: the persuasive effect of product-featuring ads

Jaakko Aspara, Amitav Chakravarti

Research output: Contribution to journalArticleScientificpeer-review

9 Citations (Scopus)
Original languageEnglish
Pages (from-to)943-967
JournalEuropean Journal of Marketing
Volume49
Issue number5/6
Publication statusPublished - 2015
MoE publication typeA1 Journal article-refereed

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