Investors’ reactions to company advertisements: the persuasive effect of product-featuring ads

Jaakko Aspara, Amitav Chakravarti

Research output: Contribution to journal › Article › Scientific › peer-review

10 Citations (Scopus)

Original language	English
Pages (from-to)	943-967
Journal	European Journal of Marketing
Volume	49
Issue number	5/6
Publication status	Published - 2015
MoE publication type	A1 Journal article-refereed

Access to Document

@article{18b51bad1ed5462ca79a7956da153937,

title = "Investors{\textquoteright} reactions to company advertisements: the persuasive effect of product-featuring ads",

author = "Jaakko Aspara and Amitav Chakravarti",

year = "2015",

language = "English",

volume = "49",

pages = "943--967",

journal = "European Journal of Marketing",

issn = "0309-0566",

number = "5/6",

}