Investigating the links between a corporate brand and a customer brand

C. Gylling, K. Lindberg-Repo

Research output: Contribution to journal › Article › Scientific › peer-review

Cite this

@article{14140cbb4ec84b1a806e701d66932921,

title = "Investigating the links between a corporate brand and a customer brand",

author = "C. Gylling and K. Lindberg-Repo",

year = "2006",

language = "English",

volume = "13",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Palgrave Macmillan Ltd.",

number = "4",

}