Original language | English |
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Journal | Journal of Brand Management |
Volume | 13 |
Issue number | 4 |
Publication status | Published - 2006 |
MoE publication type | A1 Journal article-refereed |
Investigating the links between a corporate brand and a customer brand
C. Gylling, K. Lindberg-Repo
Research output: Contribution to journal › Article › Scientific › peer-review