Abstract
The contemporary German food market is marked by a large number of food items on retail shelves?the choice and abundance of products stand in sharp contrast to the market of the 1950s. We conduct a qualitative, interpretive analysis of the archives of a food magazine from West Germany between 1949 and 2014 to understand the changes the German food market has undergone. Drawing on category research, we discover three inter-related category dynamics that contribute to the change in the market: category member proliferation, category member valorization, and category member entanglement. We then discuss the implications of category dynamics and theorize how they drive category change.
| Original language | English |
|---|---|
| Pages (from-to) | 245-268 |
| Number of pages | 24 |
| Journal | Organization Studies |
| Volume | 42 |
| Issue number | 2 |
| Early online date | 26 Nov 2020 |
| DOIs | |
| Publication status | Published - 1 Feb 2021 |
| MoE publication type | A1 Journal article-refereed |
Keywords
- category research
- category dynamics
- category change
- food
- qualitative research
- archival research