Introduction: What is Consumer Culture Theory?

Eric Arnould, Craig J. Thompson

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Original languageEnglish
Title of host publicationConsumer Culture Theory
EditorsEric Arnould, Craig Thompson
Place of PublicationLondon
ChapterOne
Pages1-16
Number of pages16
Publication statusPublished - 2018
MoE publication typeB2 Part of a book or another research book

Keywords

  • consumer culture theory
  • Consumer behavior
  • Globalization
  • Identity
  • ideology
  • Markets
  • Social organization

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